Retro Portfolio: HockeyBird.com 16th Season Logo

Six years after I doodled a 10th season logo for HockeyBird.com, I was contacted about doing another logo for the site.

HockeyBird.com had undergone many changes in the six years since I last did a logo for them and were looking for “a still here after all these years kinda thing.” We had missed the site’s 15th anniversary but I decided to work around those words and do a 16th season logo.

As with the 10th season logo, I based my ideas around the alternate jersey of the New York Rangers. The navy, red and silver look that the 10th season logo had been abandoned by the team and replaced with a simplified “vintage” look, which I adopted.

The number 16 in a basic block font, red with a “vintage white” border on a blue background, is based on the jersey numbers of the Rangers’ alternate sweater. The HockeyBird.com logo appears to the bottom of the number, slighly overlapping both the number and the circle bounding these elements, its colors modified to match.

These elements are contained in a navy ring outlined in vintage white, containing vintage white text in a block font, “Sixteen Years and We’re Still Here” and the “HockeyBird.com” site name.

The HockeyBird.com Sixteenth Season logo. Designed based on the New York Rangers' "vintage" alternate jersey and featuring a recolored version of the HockeyBird.com logo.
The HockeyBird.com Sixteenth Season logo. Designed based on the New York Rangers’ “vintage” alternate jersey and featuring a recolored version of the HockeyBird.com logo.

The above text and images were copied directly from my original portfolio as I imported it over to the blog. It was not updated for re-publishing. This project launched in September 2013.

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